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COMM 223 (56)

Class Notes for COMM 223 at Concordia University

Marketing Management I

COMM 223
Final Exam
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COMM 223 Lecture 2: Technological Environment

Technological Environment It goes without saying that the technolog...

Commerce
COMM 223
Hamid Shirdastian
COMM 223 Lecture 1: Final notes 223

COMM 223- Midterm ...

Commerce
COMM 223
Alex Zinegyi
COMM 223 Lecture 10: Comm 223 Final Review

Comm 223 Final Review Chapter 1: Marketing: Creating and capturing ...

Commerce
COMM 223
Tieshan Li
COMM 223 Lecture 6: Lecture 6 for 223
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Lecture 6: Segmentation, Targeting, and Positioning Alternate Marke...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 5: Lecture 5 223
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Lecture 5: Consumer Buyer Behaviour Video from last class concernin...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 5: Chapter 7 - segmentation, targeting, positioning

find more resources at oneclass.com Chapter 7 Segmentation, Targe...

Commerce
COMM 223
Brent Pearce
COMM 223 Lecture 4: Lecture 4
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find more resources at oneclass.com Lecture 4 Co...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 3: Lecture 3 for 223

Lecture 3 The Marketing Environment: - The actors and forces...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 19: CHAPTER 19 – THE GLOBAL MARKETPLACE
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CHAPTER 19 – THE GLOBAL MARKETPLACE Global marketing: - Glo...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 17: CHAPTER 17
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CHAPTER 17 - DIRECT AND ONLINE MARKETING Direct marketing: - ...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 9: Chapter 9 – Products
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Chapter 9 – Products, Services and Brands – Building Customer Value...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 6: Chapter 6 – Consumer Markets and Consumer Buying Behavior
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Chapter 6 – Consumer Markets and Consumer Buying Behavior What is...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 2: Chapter 2 + 3
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Chapter 2 & 3 – company and marketing strategy & the marketing envi...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 12: CHAPTER 12 – CUSTOMER VALUE
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CHAPTER 12 – CUSTOMER VALUE Supply chains and the value delivery ...

Commerce
COMM 223
Hon Fung Li
COMM 223 Lecture 15: CHAPTER 15 – ADVERTISING AND PUBLIC RELATIONS
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CHAPTER 15 – ADVERTISING AND PUBLIC RELATIONS Advertising: - ...

Commerce
COMM 223
Hon Fung Li

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