COMM 320 Lecture Notes - Lecture 9: Lineo, Marketo, Franchising
26 Jan 2017
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Week 9 chapter 14 internal and external growth, internal vs. Internally generated growth is often called organic growth because it does not rely on outside intervention. Involves the creation and sale of new products (or services) as a means of increasing firm revenues. In many fast-paced industries, new product development is a competitive necessary (for example, the product life cycle in the computer software industry is 14 to. How to develop new products? o find a need and fill it o develop products that add value o get quality and pricing right o focus on a specific target market o. Improving an existing product/service (often a business can increase its revenues by simply increasing the quality of an existing product or service) (focusing on products/customers for sustainable growth) Increasing market penetration (increasing the sales of a product or service through greater marketing efforts or through increased production capacity) (think about the cost to penetrate)
