COMM 401 Lecture Notes - Lecture 1: Switching Barriers, Pest Analysis, Swot Analysis

42 views3 pages

Document Summary

Strategy and competition comm 401 review. To make sure that there is a different guideline for different lines of business. Consumers (clearly outline assumptions if dealing with two industries) Ex: recessions/expansions, average earnings per class (upper, middle, lower), current financial state of public, etc . Ex: the next big thing, what"s in today, crowd following, certain cultures attracted to certain things, etc . Ex: new technology, old technology, new uses for old technology, sustainable technologies, etc . What are the strongest forces? (clearly outline assumptions if dealing with two industries) Substitutes are higher in quality or at least equal to. Supplier goods are critical to buyer"s marketplace success. Buyers purchase a large portion of total output. Relative to their s & w, how should they manage their o & t. 1. strengths: areas companies do well in or have an advantage in. 2. weakenesses: areas companies show weakness in or lack advantage in.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents