ECON 318 Lecture Notes - Lecture 81: Market Failure, Economic Equilibrium, Alcoholic Drink

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Econ 318: canadian economic policy & institutions 2016-2017. The forces of demand and supply determine prices. Prices adjust to ensure that quantities supplied are equal to quantities demanded (equilibrium). Market equilibrium reflects the way markets allocate scarce resources through the incentive of prices. Agents participate in exchange only if the particular exchange is perceived to be in their interest. The equilibrium price is the price of the last (marginal) unit that is exchanged. At equilibrium, the last (marginal) buyer"s valuation or willingness to pay (or marginal benefit) is equal to the last (marginal) seller"s reservation price (marginal cost) The equilibrium market price is unique and common to all buyers and sellers. Buyers and sellers receive benefits from taking part in the market. The equilibrium in a market results in maximum benefits, and therefore maximum total welfare for both the buyers and the sellers of the product. Those benefits are expressed in the form of surplus.

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