INTE 398 Lecture Notes - Lecture 7: Viral Load, Creatinine, Serostatus

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Lesson 7: three decades trying to stop the pandemic. Understanding why preventing the sexual transmission of hiv remains a major challenge. Recognize factors that can determine whether strategies to prevent transmission are appropriate and effective. Compare the strengths and limitations of different approached to hiv transmission. Some countries: the number of new cases is growing (i. e. russia) A = abstinence: for youth, restraining from engaging in sexual activity until marriage (value laden response) B = being tested: for hiv and being faithful in marriage and monogamous in relationships (unrealistic) C = correct and consistent use of condoms: for those who practice high risk behaviors. Positive impact of fear-based campaigns: attract attention: use of graphic imagery and simplistic language, interventions = very memorable, can lead to improved knowledge of precautionary behaviors. Campaign examples: naked bodies with biomedical hazard sign covering genital areas, demonizes people with hiv/aids (chemical danger) Mass communication messages social media, press advertising, campaigns, radio.

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