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Class Notes for Marketing at Concordia University

Marketing
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MARK 201 Lecture 12: MARK 201 Ch16 & Ch3
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Ch. 16: The Global Marketplace 16.1 Global Marketing Today What is...

Marketing
MARK 201
Chaim Kuhnreich
MARK 201 Lecture 10: MARK201Chapter13
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Ch. 13 Promotion Mix : Integrated Marketing Communications (IMC) ...

Marketing
MARK 201
Chaim Kuhnreich
MARK 201 Lecture 8: MARK 201 Chapter 8 Continued
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Chapter 8: Product Mix (Continued) 8.3 Product Life Cycle Pr...

Marketing
MARK 201
Chaim Kuhnreich
MARK 201 Lecture 9: MARK201Chapter10Price
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Chapter 10: Price 10.1 What is price? Total value that cust...

Marketing
MARK 201
Chaim Kuhnreich
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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