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Class Notes for Marketing at Concordia University

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MARK 305 Lecture 7: CHAPTER 7

MARK 305 CHAPTER 7 1) Attitudes can be formed in different ways. 2) Consumers crave consistency. 3) We can predict attitudes pretty well (but not always actual behaviour!) ATTITUDES Attitude: lasting, general evaluation of...

Marketing
MARK 305
Sameer Mustafa
MARK 305 Lecture Notes - Lecture 6: Ernest Dichter, Psychoanalysis, Psychographic

MARK 305 CHAPTER 6 1) Psychographics go beyond simple demographics (and helps us understand different consumers). 2) Personality influences how consumers respond to marketing. Personality Personality: persons ...

Marketing
MARK 305
Sameer Mustafa
MARK 305 Lecture Notes - Lecture 5: Self Esteem (Song), Stereotype Threat, Impression Management

MARK 305 CHAPTER 5 1) Self-concept can guide consumption. 2) Products help define the self-concept. Self-Concept Self-concept: beliefs a person holds about his or her own attributes and he or she evaluates these ...

Marketing
MARK 305
Sameer Mustafa
MARK 305 Lecture Notes - Lecture 4: Stomach Rumble, Drive Theory, Expectancy Theory

MARK 305 CHAPTER 4 1) Needs matter. 2) Involvement (with the product, the message, andor the purchase situation) matters. 3) Affective states and emotions matter. The Motivation Process Motivation: process that cause peopl...

Marketing
MARK 305
Sameer Mustafa
MARK 305 Lecture Notes - Lecture 1: Consumer Behaviour, Lead Paint, Rotten Tomatoes

CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOR 1) Consumer behaviour is a process (consumption process) 2) Marketers must understand needs of different consumers 3) Marketers can influence consumers 4) C...

Marketing
MARK 305
Sameer Mustafa
MARK 305 Lecture Notes - Lecture 3: Classical Conditioning, Measuring Instrument, Learning

Mark 305 - Chapter 3 1) Learned associations can generalize to other things. 2) There is a difference between classical and instrumental conditioning. 3) Information is not stored in isolation; it is incorporated into know...

Marketing
MARK 305
Sameer Mustafa
MARK 305 Lecture Notes - Lecture 11: Weight Watchers, Reference Group, Social Proof
Premium

CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA OVERVIEW Reference groups: actual or imaginary individual or group conceived of as having relevance upon evaluations, aspirations, or behavior Influence us in 3 ways ...

Marketing
MARK 305
Andrea Satin
MARK 305 Lecture Notes - Lecture 5: Habbo, Webkinz, Self Esteem (Song)
Premium

CHAPTER 5- THE SELF Self Concept Self-concept: belefs a person holds about his or her own attributes and he or she evaluates these qualities Attributes Content facial attractiveness, mental aptitude ...

Marketing
MARK 305
Andrea Satin
MARK 201 Lecture 5: Class 5 mark201

Class 5 mark201; Innovators: vocal; when they dont get what they want they yell and scream. What they are buying is something thats new. THEY JUST WANT IT TO BE NEW Marketer brings the product back and make new changes: th...

Marketing
MARK 201
brent pierce
MARK 201 Lecture 17: Chapter 17 - Copy.PDF
Exam

Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Amazon.com was the first company to use ________, which is technology t...

Marketing
MARK 201
m. errunzia
MARK 201 Lecture Notes - Lecture 13: Sports Equipment, Costco, Touchscreen
Exam

Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) ________ includes all the activities involved in selling products or se...

Marketing
MARK 201
m. errunzia
MARK 201 Lecture Notes - Lecture 18: Customer Relationship Management, Virgin Atlantic, Blue Ocean Strategy
Exam

Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Nike has employed successful marketing strategies in the ...

Marketing
MARK 201
m. errunzia
MARK 201 Lecture Notes - Lecture 14: Mass Media, Catherine Zeta-Jones, Tylenol (Brand)
Exam

Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) A company's total marketing communications mix consists o...

Marketing
MARK 201
m. errunzia
MARK 201 Lecture Notes - Lecture 11: European Route E80, Monopolistic Competition, Bundesautobahn 62
Exam

Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) ________ is the amount of money charged for a product or ...

Marketing
MARK 201
m. errunzia
MARK 201 Lecture Notes - Lecture 15: Marketing Buzz, Franklin & Marshall College, American Eagle Outfitters
Exam

Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Any paid form of nonpersonal presentation and promotion o...

Marketing
MARK 201
m. errunzia
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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