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MARK 451 (17)

Class Notes for MARK 451

Marketing of Services

MARK 451 Lecture 8: Article - when unhappy customers strike back on the internet
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Article 23 When unhappy customers strike ...

Concordia University
Marketing
MARK 451
MARK 451 Lecture 7: Articles - blueprint, image & gap model
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Article 15 Blueprinting Services to Create Valued Ex...

Concordia University
Marketing
MARK 451
MARK 451 Lecture 5: Articles - Servicescape & Touchpoints
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Article 11 – Evaluating Serviceability of Healthcare Servicescapes:...

Concordia University
Marketing
MARK 451
Concordia University
Marketing
MARK 451
MARK 451 Lecture 1: Mark451 Videos
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Video #1 – Delivering a Great Customer Experience Five key elemen...

Concordia University
Marketing
MARK 451
MARK 451 Lecture 4: Article - Get Inside the Lives of your Customers
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Article 9 Synthesis Get inside th...

Concordia University
Marketing
MARK 451
MARK 451 Lecture 3: Article - Co-creating customer focused solutions
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Marketing Solution Case Industrial Solution • Hindered coh...

Concordia University
Marketing
MARK 451
MARK 451 Lecture 2: Article - On Value and Value Co-Creation
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Introduction • Service is the application of competences (kn...

Concordia University
Marketing
MARK 451
MARK 451 Lecture 1: Article - The Purchse Process for Services
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Article: The Purchase Process for Services Function value  ...

Concordia University
Marketing
MARK 451
marketing 6.docx

The world economy nowadays is increasingly characterized as a servi...

Concordia University
Marketing
MARK 451
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Simon Fraser University
Business Administration
BUS 343
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Simon Fraser University
Business Administration
BUS 343
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

University of North Carolina at Greensboro
MBA - Master's in Business Admin
MBA 643

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