MARK 453 Lecture Notes - Lecture 14: Federal Communications Commission, Better Business Bureau, Puffery
16 Apr 2017
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Document Summary
There are many legal and ethical concerns with marketing communications. When and where it can be placed. Even if imc adhere to legal and self-regulatory guidelines . Beliefs or principles concerning what is right and what is wrong. Cause to buy more than one can afford. Brands need to be authentic when trying to embrace change. Advertising is considered immoral when it takes advantage of consumers. Ambush marketing is not illegal, but is considered unethical. Us federal government enact considerable legislation designed to keep companies from taking unfair advantage of consumers and other businesses. Federal and state law enforced by regulatory agencies. Monitor for potential violations of the law. Food and drug administration (fda: regulate and oversees packaging and labeling of products, fda monitors advertising on food packages and advertisements for drugs, primary responsibilities: ensuring food quality and drug safety. Us postal service (usps: holds jurisdiction over all mailed marketing materials, investigates mail fraud schemes.
