PSYC 351 Lecture Notes - Lecture 1: Pineal Gland, Francis Glisson, Biological Neural Network
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More specifically, he proposed that voluntary behavior was governed by the principle of hedonism. According to this principle, people do things in the pursuit of pleasure and the avoidance of pain: according to the british empiricist: the concept of association. Recall that the empiricists assumed that all ideas originated from sense experiences. empiricists proposed that simple sensations were combined into more complex ideas by associations. The primary rules were originally set forth by the ancient greek philosopher aristotle. He proposed three prin- ciples for the establishment of associations: (1) contiguity, (2) similarity, and (3) contrast: 1 rule of association: if two events repeatedly occur together in space or time, they will become linked or associated. For example, if you encounter the smell of tomato sauce with spaghetti often enough, your memory of spaghetti will be activated by just the smell of tomato sauce.