SOCI 398 Lecture 4: SOCI398_Lecture4
18 Feb 2017
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Document Summary
Such processes have involved new ways of conceptualizing consumers, and has created new ways of shaping and controlling patterns of consumption. In the 19th century, the addict was the outcome of an interaction between specific substances that were considered dangerous and powerful, and consumption patterns of disruptive social groups. Modern addict identities have come to be defined as subjective and individual people loss control over their behaviors for their own reasons. Consumer pathology the subject has shifted from society/group to the individual, so the field of addiction has expended to include a wide variety of substances and behaviors. This results in the population becoming fearful of making certain choices, undermining their sense of agency and threatening their freedom as consumers. The drug is defined as having influential powers that have the ability to overwhelm the sovereign individual and transform them into an addict. The commodity takes on a demonic life of its own.
