COMM 1010 Lecture Notes - Lecture 6: Cost Leadership, Canadian Dollar

• School: Dalhousie University
• Department: Commerce
• Course: COMM 1010
• Professor: McLarney

Document Summary

Basic planning process: missions and goals, external analysis- opportunities and threats. Internal analysis- strengths and weaknesses: selection of appropriate strategies. 1. mission and major goals: mission, major goals -increase shareholder" values/owner" value, secondary coals -can be anything (pollute less/ increase market share/ be more innovative)- contribute to the major goals. 2. identify strategic opportunities and threats in three environment. National: macro-environment : how we doing in terms of the economy /increase interest rate. Gdp growth imf world bank -how does that affect us. Immediate-environment : r we industry is growing /r we under threats. Usmca-aluminium industry tariffs - america threats opportunities: national-environment : what is unique to canada / what is the threat be here. Any firm that sells the same goods or services you do. What you do well /what you don"t do well better than any other firms. Identify strengths -how to leverage those in terms of competitive advantage. Combine with external analysis- r these gonna cause us problems.