MGMT 2402 Lecture Notes - Lecture 10: Participaction, Shared Services, Wi-Fi

• School: Dalhousie University
• Department: Management
• Course: MGMT 2402
• Professor: Nan Clory

Document Summary

Mgmt2402 - lecture 10 managing organization offering. Product: product line- group a bunch of products together with certain similar categories (function in the same manner or available to the same consumer, eg. Boy n girls all the products they had for educate: bachelor of management- all the product would be the courses, product mixing- the number of product line a company has. Involvement with customers is key, eg. cannot run a weight loss program if the customer is not motivated. Differential pricing lower fares for busses for certain income people. Non-peak, demand develop high demand after school for boys and girls club. Complementary service (magazines, games, wi-fi in waiting rooms)- for high demand time. Reservation services (try and present the service)- increase sale services: strategize for managing supply include: Part-time employee (during peak times) additional employees to handle extra demand. Peak time efficiency routines (no longer data entry in computer centre during peaks)- control the supply.