False conceptual analyses of the means-end form cause confusion about the value of sex to the individual. If we think sex is only to express love, things get included/excluded, and in the end instead of defining sex, we only get what we use it for love). Causes confusion to those who value sex: taking us away from culture (morals, values) and into the realm of the individual. Get rid of content, culture and society which give us morals, values, etc. Sexual desire, by contrast, is desire for another which is nevertheless essentially self- regarding, it bears little relation to those other values (goldman 284: morals don"t come into the picture until we have more than one person involved. Talking about feeling/function at the level of the individual: not moral in itself because it was unlike other morals no moral principle we can apply to the act itself, but the context. Morality determined by context, not by its nature.