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Poli Sci 2300 - Media Continued

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Political Science
POLI 2300Y
Peter Arthur

Wednesday January 19 2011Media ContdWhy is media important in public lifePolitical socialization is the process by which individuals acquire their political values attitudes information and opinionsIt is the process by which society passes on its basic values or political culture from one generation to anotherFour traditional agentsfamily school peers mass mediaPolitical parties religions groups of various kings corporations think thanks government itself are secondary influencesRole of MediaMass media play an important role in developing and maintaining a public space for political discourseFrom the first community newspapers to the era of satellites and the Internet communication systems and policies to regulate media remained central to any political processWe spend a high proportion of our leisure time with the mediaMedia help set the agenda and the vocabulary for political debateMass media thus are important definers of the ideas and images that have political significanceMedia have social and political importance and are a multibillion dollar industryoEx Rupert MurdochoDo they reflect social issuesvital issues Emphasis on stories for their own causes Reflect interest of advertisers does not focus on substance but rather styleTheir business is primarily attracting audiences to whom advertisers can sell their productsWhile informing and entertaining us and capturing our attention in order to increase their market share Although media content is influenced by cultural social and economic factors media organizations have high degree of independent influence on what we read see and hearMedia managers have considerable influence on the beliefs and perspective presented to us gatekeepersthMedia known as 4 estatewhich influences the government of a countryoDoes mass media work the same in different categories of countries Or the same
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