POLI 2300Y Lecture : Poli Sci 2300 - Media

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Media seen as the 4th estate other three church, nobility (land owning classes), ordinary people of society. Historically can be traced to print media 15th century. Theories of the media: liberal interpretation of the media comes from classical rule of the media being an institution acting as a check on the government. Based on the notion of individualism, having institutions in place acting to balance (check) out the government: marxist interpretation of the media propaganda, media run by big business. Nothing more than an instrument of big business, a reflection of the interests of the dominant groups of society. Ties into the fact that media manufactures consent through skewing information, propaganda, etc. Cynical: social responsibility model of the media basically states the media is nothing more than an instrument that advances the interests of big business. Basically advocating a system of media that tries to hold government accountable.

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