Friday, Oct. 19 2012
David C. McClelland
→ Motive (cf., need) leads to behaviour in particular situations
- Achievement motive: doing better
Not all of us are equally driven, but a lot of people eare focused on doing
better and achieving more access and reaching goals.
- Power motive: having impact
People want to have power, and feel as if they had some type of impact on
- Intimacy motive: feeling close
Want closeness and intimacy with others
→ Motives are unconscious (used TAT also)
→ Can have more than one motive (motivation) working at the same time, they are not
mutually exclusive. Sometimes they work together, and sometimes they cause conflict
within each other.
→ Does not argue that everyone has these same motives in the same way, and they are