BUS 300 Lecture Notes - Lecture 10: Level Of Measurement, Organizational Commitment, Usability
Document Summary
A enduring disposition to consistently respond in a given manner to various aspects of the world. Affective component: the feelings or emotions toward an object. Cognitive component: knowledge and beliefs about an object. Behavioural component: predisposition to action, intentions, behavioural expectations. Variables that are not directly observable but are measurable through indirect indicators, such as verbal expression or overt behaviour. Also known as latent constructs or simply constructs. Requiring the respondent to rank order objects in overall performance on the basis of a characteristic or stimulus. Asking the respondent to estimate the magnitude of a characteristic, or quality, that an object possesses by indicating on a scale where he or she would rate an object. Presenting the respondent with several concepts typed on cards and requiring the respondent to arrange the cards into a number of piles or otherwise classify the concepts.
