FAS 351 Lecture 2: CH2- Types of Retailers
Document Summary
Blurring boundaries among channels, formats, and brands. Same merchandise can be purchased from a wide variety of retailers. New specialty format retails in the marketplace: sportchek- apparel, bed bath & beyond- home d cor, petsmart- pet supplies, netflix. Online presence and catalogue featuring a complete line of products. Reaching businesses directly with a sales force of 100. Established retailers are adding to their merchandise mix: Loblaw(cid:495)s- pharmacies, clothing (joe fresh), home, and outdoor. The internet has created an opportunity for a new set of retailers to enable consumers to buy online: shoeme. ca. Canadian marketplace is dominated by a small number of large retailers. (udson(cid:495)s bay (cid:523)saks & lord and taylor(cid:524) Loblaw(cid:495)s (cid:523)zehr(cid:495)s, no frills, fortino(cid:495)s & provigo, joe fresh(cid:524); sobey(cid:495)s & metro. Variety and assortment (ex 2-2, ex 2-3) Cost of offering breadth and depth of merchandise and services (ex 2-4) Offers a broad variety of merchandise, limited service, and low prices. Merchandise includes national brand and private label.
