FAS 353 Lecture Notes - Lecture 3: Armscye, Neckline, Smocking
Document Summary
Ability to visualize a concept that will capture the essence of a consumer"s buying urge almost one year in the future. Merchandiser and product manager must: understand creative abilities of design team, maintain control of the process (merch calendar/ line development calendar) without stifling creativity, understand creative elements of design. Successful silhouettes must: match lifestyle & aesthetic preferences of the target customer, provide value in terms of quality and fit, be produced within a targeted price point, be produced to arrive on the retail floor as scheduled. Involves creating concepts and theme direction for each line. Must be skilled in fashion illustration techniques. Critical areas that affect styling direction are colour, fabric, and silhouette. Interprets the concepts developed by stylists into actual garments. Craft: pattern design, grading, garment construction techniques, interplay of fabric, findings, and trims. In small and med- sized companies the designer performs the function of styling the line. Study primary resources such as historic or cultural artifacts.
