FAS 353 Lecture Notes - Lecture 1: Club Monaco, Forever 21, Mossimo
Document Summary
* note, processes are great to put on exams. What is x and list the steps. (longer answer questions) Chapter 1- the role of product development in the apparel supply chain. The strategic, creative, technical, production, and distribution planning of goods having a perceived value for a well-defined consumer group; these goods are designed to reach the marketplace when the group is ready to buy. Most important part is to maximize profit. E. g. - zara, lululemon, nike all companies that are product development. Eyewear: l"exotica, safilo: designs eye glasses, sends designs to designers, agreement configured, designer gets royalties for the glasses sold with their name on it. Linear apparel product supply chain and customer: roles of each industry segment is distinct, each with its own product. Retail product development supply chain seeks to bypass the profit center of wholesale brand apparel manufacturers and procure exclusive product at a more competitive price. Two seasons per year (spring/summer and fall/winter)
