FAS 354 Lecture Notes - Lecture 4: Holt Renfrew, Shopping Cart, Mexx
Document Summary
Every square foot of a store must be profitable. Store productivity is measured by dollars generated per square foot of real estate space of a store. Total sales of a store over the year is divided by the total sales floor square footage to determine year after year if the store is utilizing its" real estate effectively to drive sales. All designed and placed to maximize customer traffic, ease of shopping and to capitalize on purchasers focusing on key merchandise drivers of the business in key locations of the store. 10 types of retail stores: department stores. Uses many types of custom and specialty fixtures to showcase each category or collection. Ex: the bay, sears, holt renfrew: specialty stores. Limited number of departments or merchandise categories. Smaller sq footage footprint than dept stores. Ex: zara, h&m, smart set, addition elle. Avg size 1500 sqft to over 6000 sqft (cid:498)mod(cid:499) shops with unique fashions.
