FAS 354 Lecture Notes - Lecture 6: Uniqlo, Accent Lighting, Track Lighting
Document Summary
Way-finding used by architects to describe any tools that help customer to (cid:494)find their way(cid:495) through a store. Store walls are (cid:498)a destination(cid:499) (i. e. signs are way finding tools too as are effectively merchandised wall presentations) If merch is presented effectively on a wall of store, the wall will become a destination. Shoppers exposed to and inspect more merch. Once off the main aisle, shoppers are more likely to spend time browsing a wall and compare its merch assortment presentation. 12 tools for creating exciting wall presentations: wall dividers. Separates a long wall into shorter clearly defined shop sections. Can be permanent like columns, semi-permanent like paint and textured wall coverings that distinguish a wall from other areas of the store. Help to create a shop environment for wall presentation. It masks non-decorative lighting used to light the wall and also can highlight the section of wall from other sections to create and highlight a shop environment: decorative lighting fixtures.