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BUSM 1100 (94)
K.Hall (92)
Lecture

Qualitative Approaches.docx

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Department
Business Management
Course
BUSM 1100
Professor
K.Hall
Semester
Winter

Description
Qualitative Approaches  Nominal Group Technique o Decision making technique that involves group of experts face to face o Independent idea generation, clarification and open discussion, private assessment  Delphi Technique o Useful for long-range forecasting and other strategic planning issues o Involves expert outside of company, as well as employees  Experts may provide changes in economic, demograph
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