BUSM 1100 Lecture 11: CurrentMarketingSituation - case study
19 Jul 2016
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1989, peaked in early 2000"s, filed for bankruptcy in 2009. All operations take place in downtown los angeles. Production = men, women, children ,pets of all ages, 500 styles in 600 colours basic vintage style . Pays factory workers an average of over twelve dollars an hour and often more than. Target market: young urban adults aged 20 to 35 who are culturally aware/sophisticated, creative, independent minded, well educated enough to receive an annual income of. *advertised through: social consciousness, lack of branding, quality, sexual image. 285 stores worldwide in 20 different countries (retail) also americanapparel. net has 10 storefronts and has been operating since 2010. Wholesale located in l. a at headquarters and is sold to 10,000 specialty shops and screen printers. Competition is based on marketing, design, quality, price, service and location. Industry revenue of women"s clothing store: annual growth of 3. 4 % over 5 years. Industry revenue of men"s clothing stores increase annual growth of 1%
