CMNS 1115 Lecture Notes - Toothpaste

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Published on 12 Apr 2013
School
Langara College
Department
Communications
Course
CMNS 1115
Professor
Jun 14 2012
Informational Advertising : Chapter 5
1895
only provides info on :
o what it does
o how well it works
o name and logo
advertising now is different from when it was in the 1880s
o the change it all started in the 1920s
info ads
o ads in 1895 provided info on what the product is
does provide minimal lifestyle
stating to say/refer to lifestyle of the people who has free
time and money
provides info about the product
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Jun 14 2012
what it does
what it consists of
how it works
announcement of availability
Transformation
an ad of toothpaste
o not simply a matter of cleaning teeth
a matter of pleasure
preserving health and fitness
o info is delegated to the end and smallest print
o images project class and lifestyle
o narrative of usage leading to romance
the ad is set up to show you that the product “ transforms” your life
o makes it better
o enhances it
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