Class Notes (1,000,000)
CA (610,000)
Langara (1,000)
CMNS (80)
J.Baker (10)
Lecture 4

Culture affections due to ads (lecture four - may 31 2012).docx

by

Department
Communications
Course Code
CMNS 1115
Professor
J.Baker
Lecture
4

This preview shows page 1. to view the full 4 pages of the document.
May 31, 2012
Culture affections due to ads
The logic commodity (Signs) colonizes our cultural landscapes
o They pervade our culture
o Pervades how we see our culture and society
Its about how the signifying process (how we create our world ) is given to us
through commodities
o Ads are a space (system) where signifiers and signified come together to
bring meaning
Also speaks to someone , not “ who” but “what” that someone is
Not only are commodities joined to signs , commodities get produced as signs
and signs become produced as commodities
Language
o Produces us
o Creates us
o Makes us who we are
o Culture, society
You're Reading a Preview

Unlock to view full version