CMNS 2228 Lecture Notes - Semantic Differential, Metonymy
Document Summary
Semantic differential, metaphors and metonymies, icons, semiotic concepts, Mesures people"s reactions to stimulus words and conception terms of rating on bipolar scales defined with contrasting adjective. Metaphors figure of speech in which an object is spoken about in terms of something else. A way of conceiving one thing in terms of another life is a stage. Metonymy has primarily a referential function allow is to use one entity to stand for another. Metonymies a device they can provide graphic impact otherwise can be used as visual shorthand eg part of the object can be used to represent the whole thing. Symbols that gain rich connotations and convert powerful meanings. Signs only make sense in a formal abstract system. The signifiers is the sign or symbol that can stand for something else. By definition all words are signifiers since they always stand for something else. Eg a though a feeling or a thing.
