Class Notes (807,841)
Canada (492,871)
Langara College (1,809)
CMNS 1115 (57)
J.Baker (10)

Informational Advertising ( jun 14-2012).docx

5 Pages
Unlock Document

Langara College
CMNS 1115

Jun 14 2012 Informational Advertising : Chapter 5  1895  only provides info on : o what it does o how well it works o name and logo  advertising now is different from when it was in the 1880s o the change it all started in the 1920s  info ads o ads in 1895 provided info on what the product is  does provide minimal lifestyle  stating to say/refer to lifestyle of the people who has free time and money  provides info about the product Jun 14 2012  what it does  what it consists of  how it works  announcement of availability Transformation  an ad of toothpaste o not simply a matter of cleaning teeth  a matter of pleasure  preserving health and fitness o info is delegated to the end and smallest print o images project class and lifestyle o narrative of usage leading to romance  the ad is set up to show you that the product “ transforms” your life o makes it better o enhances it Jun 14 2012  happiness and social success o interventions of products o personal and social interventions o social relations transformed and happiness achieved with use of commodity
More Less

Related notes for CMNS 1115

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.