Class Notes (810,488)
Canada (494,139)
Langara College (1,809)
CMNS 1115 (57)
W.Yeung (23)

CMNS 103 Semiotics.docx

4 Pages
Unlock Document

Langara College
CMNS 1115

Semiotics Semiotics: the basic idea Representations of reality should be considered separate from reality as such We access reality by representing it in speech, text, Semiotics the structure of sign Souls/visual image - signifier. >the sign Thing- referent A conventional understand of signs Sound visual image - signifier Concept - signified - not in the world, in your gead Semiotics elements to signification Signifier- the physical image (sound word picture odor sensation symbol object) used to communicate meaning Signified- the mental concept associated with the some image - shaped culturally, experimentally, socially Sign- a relationship between physical image and mental concept- a product of cultural codes and experiential history Referent- the concrete reality to which the sign refers Semiotics de-emphasize the external reality to which language refers Most of the action takes place between signifier and signified as mediators of our encounters with and understanding of lived realities Semiotics: levels of meaning We often understand the sign through "levels" of meaning it contains Denotations: "literal" meaning - descriptive in nature Connotation: association meaning - symbolic in nature We don't experience these"levels" separately- we internalize both as we learn meaningful discourse as we are socialized The way in which connotations come to be constructed, circulated, WMD naturalized is what semiotics is interested in
More Less

Related notes for CMNS 1115

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.