Class Notes (834,934)
Canada (508,830)
Langara College (1,809)
CMNS 1115 (57)
W.Yeung (23)
Lecture

Sociopsychological theories of media.docx

3 Pages
76 Views
Unlock Document

Department
Communications
Course
CMNS 1115
Professor
W.Yeung
Semester
Winter

Description
Sociopsychological theories of media The focus here primarily has been the individual effects of media on audiences • Mass media centralize communication & foster centralized control over ideas • Media have the potential to exert powerful influence over attitudes/beliefs • How and to what degree does this occur? Exploration of these questions has been guided by a number of concerns • Politics: can public policy/opinion be swayed through mass communication • Marketing: how can consumer behavior be influenced through mass media • Social justice: do mass media have authoritarian potentials – how can we contain them? Two types of theory have developed to explain media influence – effects theory and uses & gratifications theory Media effects Among the earliest theories
More Less

Related notes for CMNS 1115

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit