CMNS 1115 Lecture Notes - Stress Management, Interaction Model, Mass Media
Document Summary
Monological models of communication involve a one way movement of info from an identifiable sender to one or more receiver. The monological, action model of communication is a linear model in which meaning is transferred through space from one agent to another by means of a communication medium such as speech or writing. Thus the linear model is precise, basic, and direct. The two step flow model of communication takes notice of the role of opinion leaders who receive, interpret, and redistribute the original message to large numbers of people. Today we might think about the two step model as useful in explaining social media, including platforms like twitter where a sinlge person can have dozens, hundreds, thousands, or even millions of followers. In a dialogue, each person does not attempt to make common certain ideas or items of info that are already know to him.
