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Lecture

cmns 110 SEMIOTICS.docx

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Department
Communications
Course
CMNS 1115
Professor
C.Chen
Semester
Fall

Description
SEMIOTICS Paddy Whannel: “Semiotics tells us things we already know in a language we will never understand” - study of signs - attempt to understand the structures of meanings - we all produce meaning through the use of signs - there have been theories of how sounds construct meaning - meaning is socially constructive (meaning is not passive it is active…people make meaning. Why? People make signs) Semiotics is an important area of research in Communication Studies because - it deals with an enormous range of material, subjects, texts - if often embraces a socio- political agenda, one that is ordinarily aimed at progressive change - it is easily adapted to, and blended with, other disciplinary approaches - we only make things that are part of our culture because that’s what we understand There are numerous semiotic sub disciplines, including: - feminist semiotics - medical semiotics (read body like a test) - phyto-semiotics (the semiotics of plants) - zoosemiotics (the semiotics of anima
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