CMNS 1115 Lecture Notes - Green Marketing, Consumerism
Document Summary
What you buy represents who you are. 2 dominant ways that people think of green consumerism. 1st ; social advocacy advertising or consume more efficiently/ wisely and social advocacy comes from government influence or ngos (tries to get you to buy stuff) 2nd; commercial marketing (gets you to get this product instead of that product because this is more green) Consumerism is becoming more and more ethical issues for us. Interesting dilemma of trying to be more ethical or simply selling more units. Nature has become a powerful part of our vocabulary of persuasion . Taken nature and concept of nature and turned into something that no longer has history. The word nature has become neutral because everyone uses it for marketing. Green consumerism may be enlightened consumer strategy that actually helps the planet or failure to understand the problem and is just a marketing scheme. Natural, green, nature automatically you think its good.
