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CMNS 1115 (57)
C.Chen (22)
Lecture

Information Transmission and Mcluhan.docx

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Department
Communications
Course
CMNS 1115
Professor
C.Chen
Semester
Fall

Description
Information Transmission and Mcluhan  How does info get transmitted  - Do people always receive the same message as the one the sender intended  - Can we, as communicators do things that will guarantee the success of our efforts at communication?  - efficiency, success, and fidelity  - Early communication theorists had less interest in what was being communicated than in how the message was put together (encoded) SENT (transmitted) and then UNDERSTOOD (decoded)  - for example, Claude Shannon from Bell Labs studied info but always said he wasn’t interested in meaning  - this way of thinki
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