What is Visual communication?
Gumbert and Cathcart(1986): "... Speaker saying something to a listener"
This is the simple 'sender-message-receiver' model. Generally speaking,
communication mean the exchange of ideas,views, opinion, understanding, feelings,
emotion, facts or information between two or more persons by any source of medium
Some signs help us navigate natural environment (traffic signs, gps)
Some support social and economic institutions (adverts)
The process through which individuals in fe
Theories of visual communication
Gestalt and constructivism
What the brain sees (color, depth,form, and movement) Perceptual
Semiotics and cognitive
Concerned with the meaning associated with the image
Meaning is a tool that we use to navigate our existence in life
Identity -- stability, security --> production gi