Class Notes (839,574)
Canada (511,407)
Langara College (1,809)
CMNS 2228 (16)
Z.Svedic (15)
Lecture

What is Visual communication.docx

3 Pages
142 Views

Department
Communications
Course Code
CMNS 2228
Professor
Z.Svedic

This preview shows page 1. Sign up to view the full 3 pages of the document.
Description
What is Visual communication? Gumbert and Cathcart(1986): "... Speaker saying something to a listener" This is the simple 'sender-message-receiver' model. Generally speaking, communication mean the exchange of ideas,views, opinion, understanding, feelings, emotion, facts or information between two or more persons by any source of medium Some signs help us navigate natural environment (traffic signs, gps) Some support social and economic institutions (adverts) The process through which individuals in fe Theories of visual communication Sensory Gestalt and constructivism What the brain sees (color, depth,form, and movement) Perceptual Semiotics and cognitive Concerned with the meaning associated with the image Meaning is a tool that we use to navigate our existence in life Identity -- stability, security --> production gi
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit