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What is Visual communication.docx

3 Pages

Course Code
CMNS 2228

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What is Visual communication? Gumbert and Cathcart(1986): "... Speaker saying something to a listener" This is the simple 'sender-message-receiver' model. Generally speaking, communication mean the exchange of ideas,views, opinion, understanding, feelings, emotion, facts or information between two or more persons by any source of medium Some signs help us navigate natural environment (traffic signs, gps) Some support social and economic institutions (adverts) The process through which individuals in fe Theories of visual communication Sensory Gestalt and constructivism What the brain sees (color, depth,form, and movement) Perceptual Semiotics and cognitive Concerned with the meaning associated with the image Meaning is a tool that we use to navigate our existence in life Identity -- stability, security --> production gi
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