REWARD AND PUNISHMENT
WHY IS IT CALLED “OPERANT” CONDITIONING?
Behaviour has its “effects” by “operating” on environment or other
Behaviour learned through operant reinforcement can be unlearned
through combination of extinction and reinforcement of alternative
behaviours OPERANT CONDITIONING cont.
Behaviour learned “law of effect”
Behaviours that bring about desirable effects (e.g., comfort, food, sex,