SHADES OF SIGMUND FREUD
• Psychological storehouse for our inner “drives” or “instincts”(aggression,
• Governed by “the pleasure principle” (hedonism, maximization of
pleasure, minimization of pain, immediate gratification).
THE EGO • Emerges through confrontation with external environment
(reinforcement, punishment, having certain behaviours ignored)
• Ego consciously and unconsciously regulates the demands of the id.
• Operates in accordance with “the reality principle” – de