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Class Notes for Marketing at Langara College

MARK 3200 Lecture Notes - Lecture 15: Plinking, Indiegogo, Advertising In Video Games
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Chapter 15: Creation & Diffusion of Culture    This chapter is about how culture production and how it is processed thoruhg popular culture.  Dividing between High and Low culture, and reality engineers, and diffusion of ...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 14: Chapter 14
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Chapter 14: Cultural Influences on Consumer Behaviour    This chapter is about how culture influences consumer behaviour and how the different cultures  are like the perseonalities that shape the individuals. As marketers...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 13: General Electric Genx
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Chapter 13: Subcultures    This chapter talks about how Subcultures affect us overall about each region, age culture, ang  the generation we belong to, and the part of our ethnicity, and how it impacts our consumption  ha...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 12: Shoeshiner
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Chapter 12: Income, Social Class & Family Structure    In this chapter, we talk about how people use the money in the social classes and how to use it  within each status class. It is not about the money. Each part of the...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 11: Yelp
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Chapter 11: Group Influence & Opinion Leadership    This chapter helps understand all the groups and how they influence buying decisions in people,  and that groups are a way to motivate their buying decisions at the same...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 7: Kvue, Models 1, Small Favor

Chapter 7: Attitudes In this chapter, we talk about how important Attitudes are in behaviour purchasing and how it affects the culture of your own brand. There is 3 main components, affect, behaviour and cognition. It will...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 8: Top Media, Habituation, Ion

Chapter 8: Attitude Change and Interactive Communications This chapter is about the advertisements and how it helps marketers influence the way to carry message towards about product buying and the attitudes about the bran...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 10: Ethical Consumer

Chapter 10: Buying and Disposing This chapter talks about the how consumers purchase items, and how they shop and the time they buy how it impacts their perception. Retailer layout is important to influence consumers, and ...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 6: Psychographic, Ernest Dichter, Trait Theory

Chapter 6: Personality This chapter is about Freud and Jung and their personality theories that they have created as scientist and about their world of psychology Understanding psychology helps how to market to the proper ...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 9: Neuromarketing, Fallacy, Functional Magnetic Resonance Imaging

Chapter 9: Individual Decision Making In this chapter it talks about the various stages of decision making process and how each section of our decision making process is affected with each factor of it. Decision making is ...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 5: Social Comparison Theory, Sexual Identity, Moisturizer

Chapter 5: The Self This chapter talks about how The Self helps marketers be able to push their needs onto you as a consumer easier. The lower the self esteem then the marketer wants you more, because they will use product...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 4: Goal Setting, Vibraphone, Belongingness

Chapter 4: Motivation and Values In this chapter we will be learning the products that can satisfy a range of consumers needs. Understand the different theories that are used to predict motivation for consumers. The import...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 3: Coconut Water, Albert Bandura, Information Processing

Chapter 3: Learning and Memory In this Chapter, it talks about how customers learn about the importance of leaning the productsservices company offers and why we should influence them. Two form we need to know, Stimuli Gen...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 2: Psychophysics

Perception    Perception  The 3 step Process of Perception  1) Exposure  2) Attention­ decide to focus or not  3) Interpretation­ organize it in the brain  ­ The process by which sensations are selecte...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture Notes - Lecture 1: Ebay, Consumerism, Psychographic

Introduction to Consumer Behaviour    Consumer Behaviour­​  the study of the processes involved when individual or groups select,  purchase, use or dispose of products, services, ideas or experiences to satisfy needs...

Marketing
MARK 3200
John Falcus
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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