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Class Notes for Marketing at Langara College

MARK 3200 Lecture 15: Chapter 15
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Chapter 15: Creation & Diffusion of Culture    This chapter is abou...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 14: Chapter 14
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Chapter 14: Cultural Influences on Consumer Behaviour    This chapt...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 13: Chapter 13
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Chapter 13: Subcultures    This chapter talks about how Subcultures...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 12: Chapter 12
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Chapter 12: Income, Social Class & Family Structure    In this chap...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 11: Chapter 11
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Chapter 11: Group Influence & Opinion Leadership    This chapter he...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 7: Chapter 7: Attitudes

Chapter 7: Attitudes In this chapter, we talk about how important A...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 8: Chapter 8: Attitude Change & Interactive Communications

Chapter 8: Attitude Change and Interactive Communications This chap...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 10: Chapter 10: Individual Decision Making

Chapter 10: Buying and Disposing This chapter talks about the how c...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 6: Chapter 6: Personality & Lifestyles

Chapter 6: Personality This chapter is about Freud and Jung and the...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 9: Chapter 9: Buying and Disposing

Chapter 9: Individual Decision Making In this chapter it talks abou...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 5: Chapter5- The Self

Chapter 5: The Self This chapter talks about how The Self helps mar...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 4: Chapter 4- Motavation & Values

Chapter 4: Motivation and Values In this chapter we will be learnin...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 3: Chapter 3- Learning and Memory

Chapter 3: Learning and Memory In this Chapter, it talks about how ...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 2: Chapter2- Perception

Perception    Perception  The 3 step Process of Perception  1)...

Marketing
MARK 3200
John Falcus
MARK 3200 Lecture 1: Chapter1- Intro to Consumer Behaviour

Introduction to Consumer Behaviour    Consumer Behaviour­​  th...

Marketing
MARK 3200
John Falcus
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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