PSYC 1115 Lecture Notes - Lecture 9: Elaboration Likelihood Model, Cognitive Dissonance, Hazing
2 Nov 2018
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Social influence: how groups can change the beliefs, desires, and behaviours of their members: persuasion: (cid:272)ha(cid:374)gi(cid:374)g so(cid:373)eo(cid:374)e"s (cid:271)eliefs a(cid:374)d desi(cid:396)es (cid:271)(cid:455) appeali(cid:374)g to the(cid:373) psychologically. Intimidation: (cid:272)ha(cid:374)gi(cid:374)g so(cid:373)eo(cid:374)e"s (cid:271)eliefs and desires through dominance and social status. Attitudes: enduring feelings and beliefs that predispose us to respond in a particular way to objects, people, and events: negative attitude, positive attitude. Belief: enduring knowledge about the object, person, or event and is often (not always) the causes for our attitudes. Hazing: set of rituals that involve abusing, harassing, and humiliating a person as an initiation for joining a group (common in the army, frats, cults, and sports teams) Because of dissonance: person being hazed feels a lot dissonance because they are going through something terrible, easiest way to resolve it is to say that this situation is important and that the club must be special.
