COMM-1006EL Lecture 17: Catfish Creek Canoes
18 Jul 2015
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Problem statement: cat sh creek canoe company will be making handcrafted canoes. Davidson, the owner, needs to gure out a pricing plan the maximizes his pro ts. Usually is always to increase his pro ts. Problem statement must be answered in the recommendation: sub issues. The target market group is professionals with an above average income. The product is very speci c with not a lot of variation in design or materials from canoe to canoe. Ccc plans on using magazine advertisements and an internet website as the main components of their marketing plan. What another measures can be taken to help develop ccc as a brand name. There is no store for ccc to let potential customers preview the nished canoes. Cedar is a prime type of wood to use when building canoes, but is on the pricier end. How does this affect the bottom line: marketing analysis.
