COST-1116EL Lecture Notes - Lecture 2: Louis Althusser, Semiotics, Cultural Hegemony

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Look for ways to change power relationships and overcome oppression (37) = being critical. What alternative meanings or explanations can we extract or are. What other things are made possible, desirable or required by this way. He meaning of boy and girls colours are an invention of society. To understand the construct we consider how these phenomena relate to social context. Social construction is a concept which constructs meaning (consciously and subconsciously. It does not prioritize things" as having qualities, it explores how these qualities are taught and learned through interaction and relation. Process through which we create identities for each other. Louis althusser: we"ve always been interpellated, born into a world with an ideology (identity) before we even question them. Althusser compares to a cop shouting: hey, you there! you already know that the you" in this context is you yourself, if you turn around, because you recognize that your identity is being called upon.

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