PSYC-1105EL Lecture 4: March 2
12 Sep 2018
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Document Summary
Groupthink (janis, 1983: unconscious process whereby pressures towards group unity take precedence over rational decision making. The tendency to suspend critical judgment because of striving to seek agreement: members of a cohesive group emphasize concurrence at the expense of critical thinking, most likely when the group: Belief in the group"s inherent morality: decision is sound, moral, & right. Collective rationalizations: rather than assessing strengths & weaknesses of decisions, look only for reasons to support it. Involves a communicator who delivers a message through a channel to an audience within a context: communicator credibility. Expertise: perceived expertise more important when the issue is complex. Arguments are two-sided: perceived as less biased, influenced by credibility. Routes to persuasion: the central route to persuasion. Factors: high personal relevance / involvement, high need for cognition, the peripheral route to persuasion. Influenced by factors other than the message: attractiveness of the speaker, emotional appeal of message.
