ECON-101 Lecture Notes - Lecture 32: Monopolistic Competition, Profit Maximization, Perfect Competition

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10 Dec 2016
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This market structure lies between perfect competition(competitive market) and. Monopoly and its more realistic to what goes on in the market place. Monopolistic competition has the features of perfect competition (competitive market) and features of monopoly. Examples abound in cd"s market, computer games, sneakers, jeans, fridges, and. Many sellers, each firm being very small in comparison with the market, competing for the same group of customers. Free entry and exit, allowing the market to adjust in the long run until economic profit is zero. This allows each firm to behave as a monopolist with a downward sloping demand curve: short run decision making process: The monopolistic competitor follows the monopolist rule for profit maximization. That is, it equates mr = mc, and uses the demand curve to determine its price consistent with profit maximization output. (every student should know this by now). (short run profit and loss situations: long-run equilibrium:

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