ECON-101 Lecture Notes - Lecture 7: Economic Surplus, Demand Curve, Externality
Document Summary
Examine the link between buyers" willingness to pay for a good and the demand curve. Learn how to define and measure consumer surplus. Examine the link between sellers" cost of producing a good and the supply curve. Learn how to define and measure producer surplus. See that the equilibrium of supply and demand maximizes total surplus in a market. How allocation of limited resources benefits the well-being of participants/society. A buyer"s willingness to pay minus the amount the buyer actually pays. Willingness to pay (wtp): the maximum price that a consumer is willing to pay for a product/service. Formula: consumer surplus = willingness to pay amount actually paid. Using the demand curve to calculate c. s: the area above the price paid and below the demand curve. Why are we in the market place: c. s is the benefit enjoyed by consumers for participating in the market place.