ECON-101 Lecture Notes - Lecture 16: Monopolistic Competition, Market Power, Profit Maximization

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Analyze compeiion among irms that sell difereniated products. Compare the outcome under monopolisic compeiion and under perfect compeiion. Consider the desirability of outcomes in monopolisically compeiive markets. Examine the debate over the efects of adverising. Review the debate over the role of brand names. Firms are seing the idenical but difereniated products: each irm produces a product that is at least slightly diferent from those of other irms. Thus, rather than being a price taker, each irm faces a downward-sloping demand curve. When atc is below the mr = ar = price (or demand curve), at the proit maximizaion output (where mr = mc), the irm will always make proit. When atc is above the demand curve = p = ar = mr, at the proit maximizaion output (where mr=mc), the irm will always make a loss. Mr is always below the demand curve.

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