AGEC 200 Lecture Notes - Average Variable Cost, Deadweight Loss, Competitive Equilibrium

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Clicker: want to maximize profits by choosing quantity where mr = mc. If extra revenue you make is greater than marginal cost, then should produce more. If mr is less than mc then cut down on production. Short run, should shut down price to minimize losses if price is below average variable cost. But if p lower than avc, then increasing losses. Firm"s short-run supply is exactly the same as firm"s mc curve above avc. Long run profits in perfectly competitive industry will be eliminated as firms enter. Fig 9-8: (iii) the bottom box (white) is total cost b/c atc = tc /q therefore tc = atc x q. Supply curve shifts to the right when because more firms coming in (when making profit) So price comes down, and so profits shrinking, until so many firms coming in you get zero profits. If there are losses, firms will leave = supply curve shifts left.

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