AGEC 200 Lecture Notes - Marginal Utility, Monopolistic Competition, Perfect Competition

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In sr, monopolistic competition can make profit or loss. When produce at output less than atc min (left of), and p is marked up. Unused resources are idling: excess capacity: producing at higher cost curve (downward sloping section of atc curve), due to price at less than cost maximizing output. Variety: in perfectly competitive environment (any agricultural environment), there are no ads. However in monopolistic competition, because trying to increase customer base. But not present for perfectly monopolistic environment b/c no need to (only one) At higher price but relatively small difference (10 000 and 10 050), rationality breaks down. To choose between x and y? (how many for gum, how many for ice cream?) Need to figure out how much extra utility (mu) will you get from spending your next on x? on. Y: trying to maximize utility per $ spent.

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