AGEC 200 Lecture Notes - Rice Krispies, Demand Curve, Midpoint Method

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Changes in price might change demand of something. Higher price = lower demand, but higher amount paid for each product so many still earn same revenuedon"t know amount. Basic idea: measures how much one variable responds to changes in another variable. Elasticity: numerical measure of responsiveness of qd or qs to one of its determinants. Measures how much qd responds to change in its own p: price-sensitivity of buyers" demand will consumers leave you if price increase, life saving drug, dying, will pay anything for it. If easy for consumers to leave, then very sensitive unlikely to change as much. Example: p rises by 10%, how much is qd going to change: 15%/10% = 1. 5 is the price elasticity. Calculating percentage: instead of worrying about start and end value, take average of the two. Therefore doesn"t matter which value you use as start and end .

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