AGEC 242 Lecture : 2012.09.21 - Lesson 2.docx
22 Nov 2012
School
Department
Course
Professor
Document Summary
Hottest business right now is how you"re being paid. When buying with credit card, cc company gets commissioned high end is 4%, bigger corporations that use ccs pay maybe 0. 25% or flat rate. Paypal: an intermediate that helps protect consumers from merchants (cc information) Strategizing looking at competitors, what they"re doing, what we can do differently/better. Need to make sure that there is the need for such a business. How to keep customers for long time need to keep reason for success. Whatk ind of people do you have to hire. Surveys, focus groups, interviews for understanding/knowing your customer! Effort made to reduce amount of risk as much as possible. One thing uniquely well better than anyone else in the world. What great business exists that nobody has built yet. We don"t have the major breakthroughs, but we have incremental improvements.
