ANTH 202 Lecture Notes - Lecture 7: Danone, Switching Barriers, Employee Engagement
13 Feb 2018
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Trying to be a sustainable this means they can set higher (premium) prices due to a specific market they want to target. Does the market sees a lot of value/added value to the concept of (cid:498)organic(cid:499) Conscious they can"t compete with coca cola, put don"t want to back down. But tensions because they will be seen as a mass market rather than upscale. Helps to understand where the opportunities are in capacity to capture value (capital). Relationship, accessibility, timing, operating cost, trademarks, labels: bargaining power of suppliers. Farmers (fruit give a lot of leverage/power because there is no unlimited supply, bottle, water: threat of substitute products or services. 3 options: exporting, develop new products, use new channels. What they did in the end=> sold out to other company charlie"s but then expanded and acquired by other big asian company. Any organic company is now under a big label company.
